The most widespread of engagement traditions is the groom presenting his bride to be with a ring. Most frequently, the engagement ring is a diamond ring. Even though diamonds are the most desired by brides to be, diamonds are not the only precious stones used in engagement rings.
If your choice of engagement ring is a diamond ring, be prepared to spend. The diamond jewelry retail market is a $30 billion market. Over $5 billion is spent on engagement ring in the U.S. market.